Remote UX Testing · 5 Users per Cohort · High-Fi Figma Prototype

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OVERVIEW

Evaluating the impact of exposing material taxonomy directly in the global navigation to reduce interaction cost and banner blindness.

HYPOTHESIS

Providing a material taxonomy directly in the global menu will bypass multi-step catalog filtering, significantly reducing interaction cost.

TASK

"You only wear jewelry made from white precious metals. Find all available pieces that match this preference."

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OBSERVATION MATRIX

Iteration 01 (Standard Global Menu)

Participant Profile Interaction Sequence Time on Task Observation User Verbatim
P1 Jewelry Collector Menu > Close Menu > Hero CTA > Filter Drawer > White Gold > Apply Button
31s Opened menu, didn't find the target material. Tried to close it, noticed the missing close icon. Cursor hovered briefly over the right-side promo image while searching for an "X", before closing it by clicking the same menu item. Used hero banner to reach catalog, then filtered. I expected to see it right here. No close button? Okay, I'll just click this tab again to close it.
P2 High Net Worth Individual Hero CTA > Filter Drawer > Platinum > Apply Button 18s Ignored the global navigation entirely. Clicked the hero section button immediately, opened filter drawer in the catalog, and selected Platinum. I usually just go straight to the catalog and set up the filters I need.
P3 Rare Minerals Buyer Menu > Explore All > Filter Drawer > White Gold > Apply Button 28s Scanned menu columns extensively. Cursor movement was strictly confined to the text lists, never crossing into the right half of the panel. Found "Explore All", clicked it to reach the main catalog. Opened Filter Drawer and selected White Gold. I don't see any white metals in this list, so I guess I'll just click "Explore All".
P4 Gift Shopper Menu > Clicked Search Icon > Verbalized intent 19s Scanned the menu briefly. Mouse path stayed entirely on the left side. Without closing it, clicked the search icon directly and explained they'd type the material name. Honestly, I'd just click the search bar and type "White Gold". That's how I always shop.
P5 Tech Executive Menu > Close Menu > Hero CTA > Filter Drawer > White Gold > Apply Button 29s Looked through the menu headers. Cursor remained anchored to the left-aligned text categories throughout the interaction. Closed the menu by clicking the root item again. Clicked hero banner to enter the catalog, opened Filter Drawer, and selected the metal. Nothing here. Let me just close this and go to the main page.

Iteration 02 (Premium Taxonomy Menu)

Participant Profile Interaction Sequence Time on Task Observation User Verbatim
P6 Bespoke Jewelry Client Menu > White Gold 8s Opened the menu. Cursor immediately hovered over the left editorial image before horizontally tracking to the new material column. Clicked White Gold. Ah, there's the white gold. Right in the menu, that's handy.
P7 High-end Fashion Consumer Menu > Platinum 12s Opened menu, paused for a few seconds looking at the editorial photo, then noticed the metal column and made a selection. Nice photo. Okay, I'll just click platinum over here.
P8 Gift Shopper Menu > White Gold 7s Hovered over the editorial photo and read the "Discover Aetheris" caption aloud. Navigated directly to the new column without hesitation. Discover Aetheris... I see white gold listed right under the categories. Got it.
P9 Luxury fashion buyer Search Bar > Typed White Gold 9s Bypassed the navigation menu entirely. Clicked the search icon immediately and verbalized typing the material. I don't really browse menus, I just use search to save time.
P10 High Net Worth Individual Menu > Platinum 11s Took a moment to scan the layout. Cursor traced the left-side image first, establishing a clear left-to-right flow. Located the material column, and selected Platinum. Platinum is right there in the list.

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TEST SYNTHESIS